Star Plus HD, along with Star Gold HD, Star Movies HD and Star World HD, was launched on 15 April 2011. The new color is a key component of the channel. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. On 3 April 2010, following the STAR Parivaar Awards, Star Plus revealed its new logo. ![]() In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped to solidify the channel's position as the leader in the Hindi general entertainment space. Star Plus found tremendous success in 2000 with the telecast of Kaun Banega Crorepati which gained mass popularity and established Star Plus as the highest rated entertainment channel in India. But competitors like Zee TV and Sony Entertainment Television were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. ![]() However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel, with STAR World becoming the network's English-language channel. ![]() When it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi-language channel.
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